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The High-Stakes Battle For Our Working Lands
Across the United States, producers face a harsh reality: less land, less water, fewer cattle, and more pressure to feed a growing world. It’s a crisis that demands more than tradition. It demands innovation.
This short documentary follows four partners—Barenbrug USA, Curtis & Curtis Seed Company, Beattie Sales & Service, and the 6666 Ranch—as they overcome land loss, climate strain, and rising demand.
This short documentary follows four partners—Barenbrug USA, Curtis & Curtis Seed Company, Beattie Sales & Service, and the 6666 Ranch—as they overcome land loss, climate strain, and rising demand.
Unearth what it means to
"Seed a Better World" and why the future of our food depends on dedicated ag professionals.
"Seed a Better World" and why the future of our food depends on dedicated ag professionals.
Four
Strategic
partners
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Challenges We Can't Ignore
Land Loss
The U.S. loses 2–4 acres of farmland every minute. That's over 1 million acres per year to development and drought.
Water Scarcity
Groundwater in western Kansas has dropped over a foot per year, depleting more than 60% of the Ogallala Aquifer.
Livestock Decline
U.S. cattle numbers have dropped by 7.6 million head since 2019—reaching a 73-year low.
Growing Demand For Food
The U.S. added 1.7 million people in 2023, increasing demand on food, land, and water.
FROM DUST FROM DUST FROM DUST
Challenges We Can't Ignore
These four partners bring their unique strengths, working together to leave the land better than they found it.
Curtis & Curtis Seed Company
Family-owned and rooted in the Southwest, Curtis & Curtis provides custom, native seed blends for restoration, reclamation, and conservation across the U.S.
Barenbrug USA
With cutting-edge research and seed solutions, Barenbrug helps producers grow more with less—supporting sustainable agriculture across the globe
Beattie Sales & Service,
Boots on the Ground Distributor
Family-owned and rooted in the Southwest, Curtis and Curtis provides custom, native seed blends for restoration, reclamation, and conservation across the U.S.
6666 Ranch
Home to premier Angus cattle and American Quarter Horses, 6666 Ranch is a model for combining heritage with land-forward practices for more sustainable ranching.